Grainne Kelly is a mom-of-two and a former travel agent who revolutionized the child travel industry by inventing BubbleBum: the world’s FIRST inflatable booster seat.

Her primary goal was to offer travelers a safe way to transport their kids.

She was frequently traveling between her native Ireland and England to visit a sick relative, and always had to transport cumbersome fixed booster seats back and forth on the plane due to the lack of car booster seats available from car rental desks.

Grainne invented BubbleBum as an affordable, lightweight car booster seat that could travel easier than a child does. Grainne and BubbleBum also recently launched the Sneck backseat pillow and Junkie in-car organizer.

Interestingly Weird Fact?

I do recall having an Ava profiling done. (physiological testing)

How did your journey as an entrepreneur all begin?

Bubblebum…

Came back from a China trip.

It’s a bubble for your bum so the name Bubble Bum came from children.

the purple color is very successful.

Took 9 months from concept to shelf.

Proceeded in February of 2010.

Wanted to get ready to sell this product in America.

Within 4 weeks packed up home in Ireland to goto America.

Had no income, living off our savings.

Big Reason Why?

As a mom and women we are natural problem solvers.

Recognizing the solutions you’re creating and the value in those solutions for other parents.

It’s about making a difference in the world, reducing fatalities.

Company vision – to see every child on a booster for every journey.

Biggest Temporary Defeat?

Market entry into certain countries has been so frustrating for me.

Best Entrepreneurial Advice?

Other than doing the right things for the right reason then only the right thing will happen to you.

You have to go out and do it, you can’t be afraid.

You have to embrace your weirdness and know that.

Favorite Success Quote?

“Do the right things for the right reason then only the right thing will happen to you.”

Top Recommended Book?

Mastering the Rockerfellar Habbits – by Verne Harnish

If all you had to your name was $1k and a laptop computer how would you jump start your business?

Spend that money on digital marketing for my business versus print or any other type.

Every customer in the U.K. is shopping online.

Who’s your favorite super hero and why? 

Thor – when I watched the movie I found it absolutely captivating because good always prevails.

Best way to connect with you?

Website: bubblebum.co/us/

Twitter: @bubblebumukltd

>> Podcast interview ends here <<

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