Steli Efti of “The Startup Chat” is Silicon Valley’s most prominent sales hustler, a YC Alumni, adviser to several startups and entrepreneurs and the author of The Ultimate Startup Guide To Outbound Sales.
Steli is also the co-founder and CEO of Close.io.
Interestingly weird fact:
I play a lot of instruments, obsessed with becoming a great guitarist and then channeled that energy into something else.
How did your entrepreneurial journey all begin?
I’m from Greece originally, grew up in Germany and hated learning, had a defining point in my life at age 16.
I realized I was clueless on how to attain greatness.
Bought my first book at age 16.
After a lot of soul searching then I started reading more and more books and stumbled upon entrepreneurship.
Between 17-18 years old I thought that I couldn’t take this school thing anymore and decided to become an entrepreneur.
So I became a financial advisor to help others.
My average client was 54 years old with a lot of capital in their portfolio.
Business grew fast and I made a ton of money and then did other service businesses that did well.
Tell us more about your company Close.io:
CRM business / sales software.
Helps sales teams and sales people do their jobs better to sell more and drive more revenue.
How did you get here from doing financial services?
I sold everything I had and moved to Silicone Valley.
My first business failed, worked on it for 5 years.
Became burn out and depressed.
Became humble from it, and thought for the first time in my life I need to find a job then stumbled into my next start-up which is Close.co.
Favorite places to travel around the world:
Traveling all around Europe.
A new place I never been to before is my favorite place.
Big Reason Why:
I don’t know but have a few assumptions because my why is transforming and changing and staying the same.
Showing the world I’m worthy played a big part early on which translated into I need to make a lot of money to show the world I’m worthy and then I made a lot and realized I didn’t care about money.
Matured step by step and what really drives me is growth, expanding knowledge and expertise, I love helping others and teaching others.
Tell us more about your podcast:
Just got started a month ago or so.
My first episode was us talking about the podcast and what’s the name gonna be.
Biggest Temporary Defeat:
The single hardest thing I ever done was when I had to switch my focus and let go of half my employees.
Weirdest Breakthrough Experience:
Last year I spoke at a conference and organizers ordered 200 of my books and said lets do a book signing.
This was a super weird surreal moment because people swarmed me for a book signing after I spoke.
Vision of Steli Efti for the future:
Just do more of what I’m doing right now.
More value, touch more people and do it my way without compromises or small decisions I don’t authentically believe in.
I wanna keep our team small, and be authentic.
Best Entrepreneurial Advice:
My strategy on follow up is to never ever stop following up.
Favorite Success Quote:
“Nothing in the universe happens until something moves.” – Albert Einstein
Top Recommended Book:
The Hard Thing About Hard Things – by Ben Horowitz
Best way to connect with you?
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