Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels.
Peg Fitzpatrick co-authored the best-selling book with Guy Kawasaki “The Art of Social Media: Power Tips for Power Users”.
Peg, what’s an Interestingly weird fact about yourself?
One time I did a show and our group opened up for The Drifters (a 60’s do-op group) and we did a rooftop show and opened up for The Drifters and they asked for a couple of us to come on stage and sing back up.
Big Reason Why?
Doing something creative for work that inspires me and motivates me to do more and do better. (which of course leads to more money)
For the bloggers out there, how would you suggest they get their content out there?
Don’t just publish it and forget about it.
That’s mistake #1.
Twitter and a Facebook Fanpage to represent your brand is a great way to connect with people.
Facebook is still the number place for blog traffic referral.
Linkedin and Pinterest as well.
What did you do at Canva and what was it like working there?
I was head of social strategy.
So I did all the social media postings and I ran the blog.
You co-authored a book with Guy Kawasaki!!! How did that come into fruition?
Online Book Club.
What’s the Vision of Peg Fitzpatrick look like for the future?
Hopefully written more books and speak more.
I’m speaking a lot this year.
I like to write a lot so if I can continue to be a writer and make money I give me a thumbs up.
Best Entrepreneurial Advice?
Don’t let somebody tell you no that you can’t do something.
Use that as a positive and figure out a way to do it.
Favorite Success Quote?
Be yourself because everybody is taken. – Oscar Wilde
Top Recommended Book?
Leave Your Mark – by Aliza Licht
The Art Of Social Media – by Guy Kawasaki & Peg Fitzpatrick
If all you had was two social media communities which ones would you choose?
Facebook & Twitter
Best way to connect with you?
>> Podcast interview ends here <<