Eric Siu reveals how he earned 6.1 million in revenue in 9 months using YouTube PPC advertising in this exclusive interview.
Eric is the CEO of Single Grain (Internet Marketing Agency) and the founder of “Growth Everywhere”, which is his Entrepreneurial Podcast you can check out on iTunes. Eric is also a contributor to Entrepreneur, Forbes, Fast Company and many more famous entrepreneurial publications.
Interestingly Weird fact about you?
In college Eric played poker 10 hours a day and was never in class.
Please share more about yourself:
Originally from LA, born and raised there, not married and the only child in his family. All his hobbies nowadays revolve around business. Eric is a Apple geek. 🙂 His biggest passion is figuring out this business stuff and life because it’s all just a game like poker.
How did you get started as an entrepreneur?
Eric Siu graduated from the University of San Diego and ended up sitting in his cubicle. His friend reached out to him and said, “Eric you might be interested in this internet marketing stuff.” So he started working for free as an intern for an internet marketing agency.
Eventually he became the Chief Operating Officer and last year took over the company as 100% owner. He prefers being a business owner because now he has full control. Single Grain is the name of his Internet marketing agency which is well known for their SEO services, with focus on paid advertising and conversion optimization.
Big Reason Why
For software application and Growth Everywhere expansion. This wasn’t originally intended to generate revenue but was for the sole intention to help others.
Having to layoff employees. This has taught Eric very valuable lessons including to move a lot faster.
What do you see in the future for Facebook PPC Advertising?
Right now video marketing on Facebook is the biggest trend and will continue. Eric expects Facebook video to have a solid 2-3 year run an then get saturated.
How did you earn 6.3 million in revenue in 1 company using YouTube PPC?
True story – first week into it he dropped between $40,000 -$50,000 with very little results and looked like a fool using the YouTube PPC 5 minute skipable ads.
Then made some tweaks and adjustments based on that data and scaled up to 6.3 million revenue in 9 months.
The big secret is in these 5 minute skipable ads because if your audience skips the video there is no charge and if they click on the call to action before the 30 second mark you don’t get charged either. So the key is to have a solid call to action at the 20-25 second mark. If you execute this well you get lots of free ads.
Weird Breakthrough Experience
The YouTube PPC 5 minute skipable ads talked about above. This is by far the most profitable advertising for Eric and his biggest breakthrough that took his business to the next level.
Entrepreneur advice for traffic generation
Keep things simple with tools such as Aweber and Aweber Protools versus buying very expensive tools you cannot afford and don’t really need when first starting off.
“If you’re going through hell, keep going.” – Winston Churchill
Biggest for 2014, 17 out of 60 of his guest recommended it.
Please share more about your “Growth Everywhere” Podcast
Started his podcast back in December of 2013 with intentions of providing massive value to help fellow entrepreneurs. He has had incredible featured guest such as Neil Patel, Pat Flynn etc. and has realized there is a huge need for it.
Recently a major shoe company reached out to him as a result of the Podcast. It also got him good paying clients, more opportunities as well as other benefits from delivering free value on his Podcast.
How did u become a contributor to famous magazines?
Young Entrepreneurs Council – once you hit 1 million (now it maybe 1.5 million) in revenue you can apply. This organization helps you get amazing press references. Some of the benefits this has had is the following: SEO good links, good for press. Good to find high quality content, good for leads, speaking opps, etc.
There is another powerful group called “Entrepreneurs Organization” which also requires 1.5 million in revenue or above which he is apart of and has helped him get solid press references.
How often do you attend events?
A private mastermind once a month and industry events once a quarter. Eric Siu highly recommends entrepreneurs starting their own mastermind.
What’s the best way for our listeners to connect with you?