Deedra has 20+ years of marketing experience starting on the agency side at Ackerman McQueen Advertising Agency to 10 years in the television industry launching news at KOKI Fox 23 making it one of the top Fox affiliates in the country.
She later consulted Clear Channel Television’s stations across the country on marketing, promotions, advertising, social media, and website integration.
Interestingly weird fact:
I launched 2 websites and sold them and got voted most likely to call tech support when I worked in television.
So I’m the least techy person out there.
Big Reason Why:
I was working consulting at Clear Channel television so I was traveling, home a week, gone a week and had lil’ babies at home.
I loved consulting but from a personal standpoint it was really tough on my life.
What do you want to be remembered for?
Making people better through mentorship.
Help them achieve their dreams so they can be there best.
What are thee things you tell your mentoree’s?
2. Looking at your strengths and weaknesses are very important.
3. Entrepreneurship is really hard work so your idea for your product or service has to be that fire inside of you.
Biggest Temporary Defeat:
In the beginning you must put blood, sweat and tears into it to get it off the ground.
And accounting which is my weakness, my mistake was handling my own accounting in the beginning.
Best Entrepreneur Advice:
Really do your research before you launch something.
Favorite Success Quote:
“If you give someone a present and you give it to them in a Tiffany box, it is likely they will believe that the gift has higher perceived value then if you gave it to them in no box or a box of less prestige. That is not because the receiver of the gift is a fool but instead because we live in a culture which we gift wrap everything. We gift wrap our politicians, our corporate heads, our movies and tv stars and even our toilet paper. Public relations is like gift wrapping.” – Michael Levine
The Ultimate Sales Machine – by Chet Holmes
If all you had was a napkin, what idea would you brainstorm?
A mobile salon. Target market: soccer moms 🙂
Best way to connect with you?
Code:mom for 30 day free trial.
>> Podcast interview ends here <<
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