The startup has seen great year over year growth in users, employees, and even social media following.
Prior to Everlaw, AJ co-founded Modista, a company that made shopping for apparel more intuitive. AJ has a Ph.D. in Computer Science from UC Berkeley and an A.B. in Applied Mathematics/Computer Science from Harvard University.
What’s an interestingly weird fact about yourself?
A lot of weird things about me.
Most interesting is being a computer scientist an having my PHD in it because for many years I didn’t have a personal computer at all and didn’t own my own.
How did your journey as an entrepreneur all begin?
First time in high school in mid-late 90’s.
The web was just getting started.
My friends and I built a home page for our high school.
The idea of webpages fascinated me.
So I decided to create a little company to make webpages for local companies.
For $100 we would make you a webpage and get it back to you in 72 hours.
Since then I always loved technology.
Throughout my PHD I was always building websites on the side.
After graduation I formed a company called Modista with a fellow grad student.
Then jumped into EverLaw a legal tech company, had product since January of 2011.
Our company helps law firms sift through big amounts of evidence.
How do you advertise your business?
No silver bullet, a bit of everything.
Word of mouth is big.
Do SEO, SEM stuff, also go to big trade shows and show people the product.
Seeing is believing.
Big Reason Why:
When you see people struggling with older solutions with tons of money at stake.
People saying, “Wow this is the greatest thing I ever see exist.”
Biggest Temporary Defeat:
100% rejection rate in high school, last company, getting sued at pivotal moment.
Weirdest Breakthrough Experience:
When in person at a legal tech conference.
Going for 2-3 days and talking to hundreds of people then understanding what people want out of the software and how they interact with what you have.
Vision of AJ Shankar for the future:
The vision is how far we can take this.
We’re definitely just scratching the surface now.
Be the platform every lawyer logs into every morning.
Best Entrepreneur Advice:
Talk to your customers and understand what they need.
Focus on your product more than anything else.
The magazine, The New Yorker.
It comes out every couple weeks and has beautifully written articles.
If all you had to your name was $1k and a laptop computer what would you do to jump start your business?
Write code, write stuff open source and put it out there for anyone to use.
What fascinates you about writing code the most?
Making something makes me happy.
Writing code allows me to make something all the time.
Best way to connect with you?
Google +: http://plus.google.com/+everlaw
>> Podcast interview ends here <<
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